Competition between the motorcycle manufacturer Yamaha and Honda in Indonesia seize market share increasingly stringent. A number of specific strategies continues digencarkan both, starting from an affordable price, the form of motor design is increasingly attractive, as well as excellent service.

Honda for example, almost every month issued a new model, starting CBR 250R, Revo Honda Fit, Honda spacy Helm In, and the last New Honda Blade. Meanwhile, Yamaha chose another way: to improve quality.

"Both the quality of goods and services," said General Manager of Marketing Communication, and Community Management of PT Yamaha Motor Kencana Indonesia, Eko Prabowo.

According to him, years ago, Yamaha Indonesia managed to sell approximately 2.8 million units of motorcycles of various models. Of that amount, 50 percent of predominantly automatic scooter Mio. This year, Yamaha aims to sell 3.4 million units. "We believe it is achievable," he said. "In July alone we recorded sales of 312,506 units."

He added, ahead of Eid, the demand for Yamaha motorcycles also increased by 30 percent, mainly from the variant Mio. Based on the data held, Mio growth increased rapidly. Recorded in the first year (2003), Mio 2972 ​​units sold.

A year later a big spike to 46,045 units. In the past two years, millions of consumers purchased Mio. In 2009, a total of 1.23 million sold Mio. Then in 2010, up 26 percent to 1.55 million units.

This is the one who makes sure the Yamaha can provide resistance against its main competitor, Honda. "Consumers already know our strengths, ranging from the quality of the engine and the motor speed. Not to mention the services of a professional workshop and spare parts at an affordable price, "he said.

Meanwhile, PT Astra Honda Motor, which is the toughest rival Yamaha, during July posted sales of 363,238 units. This figure is higher than the 1411 unit sales in June.

Of total sales, is still controlled automatic variants to reach 50 percent, and the remaining ducks and sport. With sales figures are the Honda remains the number one in Indonesia until July.